Publicis Hepta

instagram ideation

At Publicis Hepta, I generated visual concepts for Instagram by researching beverage brands and their existing social media presence.

AD: Maria Stepanyan

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Shake Cocktails is a low-alcohol carbonated cocktail brand. Hepta positions the brand around women's friendships, laid-back lifestyles, and party culture.
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REVŌ is an alcoholic energy cocktail brand. Hepta positions the brand around underground nightlife and music culture.
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PITBULL Energy Drink is a carbonated non-alcoholic energy drink. Hepta positions the brand around strength, power, and street culture.
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