Nike
Nike on the move — A multifunctional app to get active anywhere.
Concept/XD/AD: Maria Stepanyan
Turn sidewalks into racetracks.
Augmented reality glasses employ computer vision and spatial mapping to convert sidewalks into interactive racecourses. Real-time environmental tracking overlays lanes, timing data, and virtual competitors, creating a structured running experience within everyday environments.
Scan a surface to learn the optimal Nike shoe.
Computer vision technology enables real-time terrain recognition through surface texture analysis and depth mapping, allowing machine-learning systems to match environmental conditions with Nike footwear optimized for that terrain.
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Exercise anywhere.
Computer vision analyzes nearby physical structures, classifying usable workout environments. Machine-learning models then generate exercise recommendations tailored to the detected surroundings.
Challenge Nike.
Teams may complete physical challenges along a mapped route to nearby Nike retail locations, unlocking exclusive in-store discounts.
Computer vision–based pose estimation verifies exercise form in real– time, while motion analysis and environmental recognition ensure accurate, location-appropriate challenge validation.