LEGO
earth day
Litter you won’t ignore.
Concept / AD / Experience Design: Maria Stepanyan
Each piece of LEGO Litter has a QR code that leads to an Earth Day venue featuring a larger cleanup activity: the LEGO Landfill. To enter, participants discard their litter, dive in, and load bricks into yellow containers to uncover the prize.
To award the best litter detectors, people won’t be informed about LEGO Litter until midday, when much of the litter has already been picked up.
All LEGO Litters will be sold individually at the venue, and all proceeds will go to Keep America Beautiful.